Why SEO is important for a website?

Search Engine Optimization (SEO) is all about improving the visibility of a website by optimizing it according to a particular search engine’s algorithm. But, why improving a site’s visibility online is that important? This article is intended to explain the importance of SEO for a website and the business impact of it.

There are more than 130 million registered websites present in the web. People searching for these websites utilize Search engines for this purpose. More than 90% of internet users rely on search engines for performing their searches. Though there are several good search engines available, majority of web traffic (> 80%) is guided through Google.

When a search is performed in Google, it returns with the results page for that particular keyword searched. The results page displays the number of websites which may be relevant to the key word searched. It also displays some paid Ads at the top of the search results. These are called Paid searches.

Below these paid searches, there will be the list of websites which are possibly related to the keyword searched. These unpaid searches are given raking by the search engines algorithm which considers relevancy to the key word, websites quality of content, trustworthiness of the site, etc as the key parameters. These are the natural search results are called unpaid or organic searches. The results will be displayed in multiple pages, depending on the search terms used.

Among these hundreds of pages of organic search results, the users only look at the first page, i.e. the first 10 websites. Even among these 10, the probability of a user clicking on a website is high only for the top 3 websites. It is to be remembered that all these users are potential customers coming with very specific needs in the form of their search terms. Therefore, it is very important for a website to be on the first page of search results of the popular search engines. This is where SEO helps a business. It optimizes the company’s website to the most frequent and relevant search terms or keywords used in search engines, which eventually improve the website ranking in the search engine.

In summary, SEO increases the visibility of business by improving the chances of the potential customers seeing its website. Also, SEO is the most affordable way of promotion compared to any other forms of advertising available.