Role of Social Media in Search Engine Marketing

In the present era of information technology, Social media has changed the way individuals communicate among themselves. Taking advantage of the global presence of internet, Social media has evolved as a seamless platform for day-to-day communications. Alongside personal communication, Social Media also presents a great opportunity for business communication through Search Engine Marketing (SEM). In fact, it’s the impact is so high that a separate field called as Social Media Marketing (SMM) was created within SEM. This article aims at providing a preview on how social media can help SEM.

Apart from using SEO to optimize the website content, having a good presence in Social media websites such as Facebook, Twitter, Pinterest, LinkedIn, etc can significantly boost a website’s visibility in the search engine results. Simply creating a page for the business on Facebook helps a lot. The search engines actually pick up the website’s business description written on Facebook and display them in the results.

Tweets are another major way to enter the search engine results. Most search engines index the first 42 characters of a tweet. So if a user’s keyword matches with characters in a tweet, then those tweets get displayed in search engine results. Therefore, it is advised for any business to have an account in Twitter. To increase the business visibility, the company should actively tweet using the target keywords.

Pinterest also serves the SEM purpose by providing links to the company’s website. Encouraging employees to use LinkedIn is a great way of gaining visibility. SEM can leverage the LinkedIn contacts and their network to boost the website rankings on search engines.

It is to be understood that social media websites provide back links to the business, which indirectly serve as high quality recommendations. In summary, a business highly active on social media can always expect positive prospects in the SEM front.